At first I didn’t understand. Everyone kept talking about Tupac and something ‘gram. I thought they were saying Tupac’s using Instagram. But that didn’t make sense. How can you use social media if you’re dead?
Then I realized they were referring to the hologram of the deceased rapper Tupac Shakur displayed alongside Snoop Dog at this year’s Coachella music festival. By now virtually everyone’s heard of this and it’s spreading like a nerdcore meme wildfire across the Internet. And rightly so. It’s pretty darn neat. Some would say mind-blowing. I would say ‘just the beginning.’
Already people are calling out their lists of dead celebrities who they’d like to see resurrected by the new hologram technology. Sinatra. Elvis. Mozart. John Candy….? The Beatles sons’ may not be needed to reanimate the Fab Four anymore—we’ve got holograms!
What most people aren’t quite connecting the dots on yet is the full implication of what we’ve seen. The incredible ease with which groundbreaking technological innovations—Watson, exoplanet detection, augmented reality, nanotechnology, etc—are now streaming into our daily lives may blind us from seeing that the Tupac hologram represents more than just the ability to project the digital likeness of someone for entertainment purposes. It represents the ability of technology to essentially recreate someone.
The company that created the Tupac hologram, the Digital Domain Media Group, did so by piecing together video recordings of Tupac performing during his life. Advanced computer graphics were used to reanimate not only his mannerisms, movements, and voice but smaller details like jewelry and tattoos.
Prominent transhuman scholars and Singularitarians, such as Ray Kurzweil, maintain that a vastly more complex form of simulation will be possible in the future, in which not only our likeness but our subjective existence will be able to be resurrected. This would entail uploading our minds onto software and instantiating them onto an entirely non-biological substrate. Once our physical bodies die our minds would then be projected into a virtual universe, which by then will probably be the village square of choice. In this sense, I guess I’ve answered my initial question of how a dead person could use social media.
We may look back on this year’s Coachella as more than just the birth of a mainstream consumer love affair with holograms. This could go down as an oddly pop culture-friendly watershed moment in transhumanism.